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Some basic ways to get it right with real estate marketing in Nigeria

February 8, 2016 | Comment

Marketing real estate in Nigeria is a very difficult because Nigeria is a very difficult market for agents.

There are a of factors limiting agents effectiveness in generating leads and closing deals which are lack of trust and lack of access to mortgage facility.

Despite the hurdles involved in generating leads in Nigeri, a few agents are killing it and making killer sales on a monthly basis.

Having worked as a real estate agent in Nigeria and helped create the biggest real estate online brokerage in Nigeria, here are 5 marketing strategies to implement in your marketing in Nigeria to make it effective.

  1. Never ignore word of mouth

Word of mouth is still the most effective way to market real estate properties in Nigeria. Let whoever you meet know what you are doing.

Don’t be shy in blowing up your trumpet to whoever that cares to know.

  1. Strive to become a listing agent.

Listing agents has far better advantage over buyer agents

  1. Put 80% of efforts in marketing low cost properties

Marketing high end real estate properties in Nigeria is one of the greatest set back most new agents face in Nigeria.

Though when they finally learn their mistakes, it is usually too late to make amends because lots of money have been invested in prsuing a deal that has 1% chance of closing.

For new agents that are just coming in, most of your efforts should be put into marketing low end landed properties.

  1. Make good use of the internet

Listing your properties for sale or rent on major real estate marketing websites like Nigeriapropertycentre, privateproperty and lamudi is a great way to expose your properties to tens of thousands of potential prospects who uses that website on a daily basis to search for properties for sale or rent.

Rapping it up

Nigeria real estate is like no other real estate market in the world. In fact, it is one of the most difficult real estate markets in the world.

Making it in Nigeria real estate market requires you implement with vigor, the above mentioned tactics.

What is your hoddles and difficulties in marketing properties in Nigeria. I would like to hear from you.

Leave your comments on the comment box and don’t forget to share the love by sharing this post on your favorite social media channels.

 

 

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